Designing for
second nature.

I usually start by watching how people handle a task: what they ignore, where they pause, and which workarounds have become routine. Then I build something testable and use it to narrow the gap between the proposed design and the way the work is actually done.

Before design school, I studied electronics and communication engineering. That background is useful when a project crosses the boundary between an interface and the system behind it—I can move from field research to interaction details to a working build.

Outside work, I keep returning to Hideo Kojima’s world-building, Alberto Mielgo’s visual storytelling, and Dieter Rams’ restraint. They are very different references, which is partly the point.